Think Price

In a recent Bloomberg.com article, the London Metal Exchange reported that aluminum inventories have exceeded 2.5 million metric tons for the first time since July 2004. In the same article, Macquarie Group’s London-based analyst Jim Lennon noted that forecasts show surpluses into 2010. This means that for the near-term, aluminum – a premium packaging format – represents a cost-competitive option for your brands. Given the substantial benefits in terms of fashion and function, aluminum equals greater value for your packaging dollar, whether your market is local, regional or global.

Think Function

It’s easy to earn bonus points with consumers when your brand’s packaging reflects environmental responsibility. CCL’s aerosol and bottle packaging is made from virtually pure virgin aluminum, which means it is 100% recyclable. Once placed into the recycling loop, CCL’s packaging can be used – and reused – for a broad range of durable and non-durable consumer goods. Recycling aluminum requires only 5% of the energy as compared with the production of native aluminum from bauxite ore. Recycling glass requires a significantly higher energy percentage rate (67%) when compared to the production of glass from sand, soda ash, and limestone. Plastic does not recycle as efficiently either, because the quality of plastic is degraded during processing.

As a lightweight and rugged material, aluminum packaging also matches up well with today’s active consumer lifestyles. With customizable contours to add a comfortable grip aluminum packaging represents the go-to option for an increasingly on-the-go population.

Plus, aluminum's thermodynamic properties retain coldness longer. This bodes well for beverage products that, with the help of aluminum bottle packaging, cool faster and retain their chill longer in comparison to other beverage packaging formats. And, the inherently strong barrier properties of aluminum maximize shelf life for both food and beverage consumables.